Dyson, a company that's made its name selling premium vacuums and bladeless fans, has decided the next frontier is your mouth. The Dyson CameraJet is an electric toothbrush that arrives at Best Buy this September with a feature that sounds either brilliant or dystopian depending on your tolerance for surveillance: a built-in camera that livestreams the inside of your mouth.
According to TechRadar, the CameraJet takes some getting used to—the water spray mechanism feels foreign at first—but becomes comfortable after a learning curve. That spray system is paired with USB-C charging that delivers up to eight hours of battery life, though your mileage will vary across the three intensity settings.
The real draw here is the MyDyson app, which doesn't just show you a livestream of your dental work in real time. It also delivers guided brushing sessions designed to ensure you're hitting every surface properly. It's the sort of over-engineered approach Dyson has become known for, and whether you find it helpful or excessive probably depends on how much you trust yourself to brush correctly without AI assistance.
The price hasn't been officially confirmed in all markets, but NBC Select flagged it as part of September's notable product launches alongside the usual Apple hardware. This positions it as a premium play in a category that's increasingly crowded with smart features—from Oral-B's pressure sensors to Philips Sonicare's app coaching.
What's interesting here isn't just that Dyson made a toothbrush. It's that they made a toothbrush with a camera, which suggests the company sees an opening in health-adjacent gadgets where its engineering-first reputation can command a premium. Whether people will pay Dyson prices for dental care is another question entirely, but it's hard to ignore a product this specific and this strange.
The CameraJet is available now at Best Buy and through Dyson's website. If you've ever wondered what your molars look like in 1080p, this is your moment.
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